Jabra has a passion for sound. Thanks to the top technology they use, their products allow the human ear to catch all the nuances of the sounds without any disturbances and on the right frequency. Easy-to-use Jabra products offer a natural and intuitive user experience.
Jabra headsets and speakers are well-known and appreciated in the Finnish market. They are sold through retailer channels, so retailers are vital partners for Jabra.
Launch of a new product in spectacular surroundings
Jabra wanted to attract the retailers’ attention to the new Speak2 series in a relaxed and elegant environment. They chose us as their event production partner, and based on our previous cooperation, we already knew the core of the Jabra brand and its range of products. We specifically looked for a venue for the product launch that supported their brand. We chose Wintergarden at Hotel St. George, first suggested by the client.
The stylish, intimate and even luxurious venue was the perfect choice: it created the desired atmosphere for the event. A dull lecture hall is no longer appealing or enough to modern guests, so we offered them a lounge with a warming fireplace and delicious breakfast – the surroundings worthy of the star of the day: Jabra Speak2.
”The choice of venue played an essential role in the success of the whole event. It was a brilliant move to bring the product to the elegant surroundings it deserves in a way that also respected the guests. Receiving information about a product while sitting and chatting on a comfortable sofa is much more meaningful than having the traditional stage and rows of chairs”, praises the Channel Marketing Manager Jonna Melo da Silva from Jabra.
A successful event is the sum of its parts
During the breakfast event, the guests also got to know other Jabra products presented by Jabra staff in a separate promotional area. The impressive area had Jabra furniture, additional structures, unveiling cloths, and lighting.
Besides product demos, the event had three keynote speakers discussing video and sound techniques and the Jabra brand. We created space for casual fireside talks between speakers before the fireplace.
The event ended with an afternoon coffee and a chance to change ideas. Afterwards, Jabra delivered sample versions of the new products to every participant, ensuring that every retailer could try them.
When everything is thought out
We took care of all the planning and practical arrangements of the event and the promotional area, ordering and coordinating the Finnish printed materials and the logistics. We even made sure that the presentation materials ran smoothly on the computers. Our technical partner was Kuja Media.
”Event production has a lot of movable parts, and every detail has to work to build an event that matches our expectations. It is truly remarkable to find a partner who understands our thoughts and visions and can turn them into something tangible that speaks to all the senses”, thanks Melo de Silva.
Idea Group is Jabra’s trusted partner in event production. Cooperation becomes even smoother when we know the brand and its representatives with their procedures and goals.
