Customer event with a touch of AI

Luxid Group specialises in digital end-to-end solutions for B2B marketing. In March 2023, we organised their Luxid: In Person stakeholder event offering interesting international talks about marketing, data, and AI and a chance to meet with their experts. We also took care of the media communications around the event. Smooth cooperation with the client ensured a successful event.

Client days – the highlight of the year

Sandvik Mining and Rock Solutions is part of Sandvik Group, and the world-leading mining equipment manufacturer offering equipment, tools, services and technical solutions for mining and rock excavation. We had the pleasure of being part of organising their Load and Haul division’s client days that gather the decision-makers of Sandvik’s client companies from around the world.

We calculated our carbon footprint – these are the steps we’re taking next

Now we have the numbers: the yearly carbon footprint of our whole Idea Group organisation is 99,226 kg CO2e. This means that last year, one Idea Crew member produced 3,675 kg of CO2e emissions. Is it a lot or not? It equals approximately 1/3 of the average annual carbon footprint of a Finn. The target level of a carbon footprint by 2023 is 2,500 CO2e, so there is still work to do, even for us.

Idea Academy – what a great opportunity to learn!

When we merged into Idea Group in the summer of 2021, we set our goals high: to be the most customer-oriented expert on communication, events, and marketing; the best place to work; and of course, a growing and profitable company. Our personnel’s skills and knowledge – which we have in abundance – are the backbone of our success, helping us to reach our goals. To further strengthen and expand our competence, we created our very own concept for training and development, the Idea Academy.

Our best gala ever!

It takes a lot to arrange a memorable gala evening. Only one thing was missing from the Association of Finnish Travel Industry’s 2022 gala: last minute panic.

Tailored training to boost brand visibility

Founded in 1972, Jalo & Jalo is a family-owned business from Turku that is specialised in access platforms. Strong growth and business acquisitions have made Jalo & Jalo the biggest company that rents truck-mounted lifts in the Nordics. We helped Jalo & Jalo to discover the key elements that they could use for their brand renewal. We also arranged tailored training for Jalo & Jalo’s personnel.

Is your business serious about social media?

According to a survey from Statistics Finland, up to 70 percent of Finnish people between 16 to 89 years of age use social media. Social media is present everywhere in our society and it is used for communication, networking, entertainment, and searching for information. Social media is also an inseparable part of working life, especially for specialists. For this reason, it’s a good idea for any specialist organisation to help their employees to be proud of their work as experts in their field.

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