Idea Academy – what a great opportunity to learn!

When we merged into Idea Group in the summer of 2021, we set our goals high: to be the most customer-oriented expert on communication, events, and marketing; the best place to work; and of course, a growing and profitable company. Our personnel’s skills and knowledge – which we have in abundance – are the backbone of our success, helping us to reach our goals. To further strengthen and expand our competence, we created our very own concept for training and development, the Idea Academy.

Our best gala ever!

It takes a lot to arrange a memorable gala evening. Only one thing was missing from the Association of Finnish Travel Industry’s 2022 gala: last minute panic.

Tailored training to boost brand visibility

Founded in 1972, Jalo & Jalo is a family-owned business from Turku that is specialised in access platforms. Strong growth and business acquisitions have made Jalo & Jalo the biggest company that rents truck-mounted lifts in the Nordics. We helped Jalo & Jalo to discover the key elements that they could use for their brand renewal. We also arranged tailored training for Jalo & Jalo’s personnel.

Is your business serious about social media?

According to a survey from Statistics Finland, up to 70 percent of Finnish people between 16 to 89 years of age use social media. Social media is present everywhere in our society and it is used for communication, networking, entertainment, and searching for information. Social media is also an inseparable part of working life, especially for specialists. For this reason, it’s a good idea for any specialist organisation to help their employees to be proud of their work as experts in their field.

Plan your communication needs for the year ahead

Is everyone at your company or organisation always so busy that there is no time to think about your current communication needs daily or even weekly? In that case, it’s a good idea to take a step back and put your goals, strategies, channels, and messages in order. Once you’ve planned your communication well, you’re already halfway there to be a master of messaging. An annual communication plan or a roadmap allows you to leave the daily worrying behind and use the saved resources to achieve more in the long term.

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